It’s happening crazily in the United States. In a report “Are You a Trendy Consumer?” by Forbes.com, two very important yet growing trends have emerged during this shopping season in which consumers have utilized digital tools to carry out their purchases. With the advent of internet and mobile technology in retail marketing, tools like Groupon and Foursquare have dramatically changed consumer behavior, by providing information of the best deals through the community.
Community involvement and Group Purchasing
Whoever read the Sunday Times on 5th Dec probably came across the news of a Singapore-based company, Beeconomic, being acquired by American giant, Groupon, who almost got bought by Internet giant, Google, last week.
No doubt, the concept of gathering enough people to purchase a deal for it to exist has huge potential. With social networking becoming pervasive these days, generating interest within your community and friends can happen easily with just a click of a button. It is indeed heartening to see a Singapore start-up making headlines in the global arena! Well done, Beeconomic!
Being subject matter experts in location-based services, this new form of shopping is certainly of huge interest to us. Just imagine wouldn’t it be awesome if we could list down the bargains and discounts around you. Facebook Places and Foursquare are all doing it well in the USA, but to have one with a local flavor in Singapore, I guess its up to us then! =D
At ShowNearby, we often push ourselves to deliver the best possible experience for people to benefit from the services we provide. Come mid-December, you will be surprised by the fantastic deals we have gotten for all our ShowNearby users. You can share it with your friends through Facebook, Twitter, SMS or other preferred ways of communication. Let the countdown begin!