Friday, March 4, 2011
We know we left you hanging at the end of the post on Singaporean mobile search habits, so we decided to swing you over to another interesting post on searches. Interesting, if we say so ourselves.

We have identified the top 30 popular Singaporean place searches in January 2011, from the data obtained from users of our location-based service app, the one that you love - ShowNearby. =D

These are places/regions/areas that have been searched, in full, in parts and as parts of other words. Only items that have been manually keyed in and searched for are taken into consideration, i.e.
  • Tap search or the "search" icon on your lovely ShowNearby app
  • Key in "Orchard" in the search field
  • Enter the search and voila!

Hottest places in Singapore
All of the places listed are in Singapore. Tampines tops the list, followed by Orchard and Bedok.

#1
Tampines
#16
Ang Mo Kio
#2
Orchard
#17
Novena
#3
Bedok
#18
Sengkang
#4
Jurong
#19
Geylang
#5
Hougang
#20
Chinatown
#6
Clementi
#21
Kallang
#7
Marina
#22
Choa Chu Kang
#8
Woodlands
#23
Toa Payoh
#9
Potong Pasir
#24
Holland
#10
Serangoon
#25
Somerset
#11
Changi
#26
Eunos
#12
Bugis
#27
Sembawang
#13
Yishun
#28
Thomson
#14
Bishan
#29
Balestier
#15
Punggol
#30
Farrer
(Source: ShowNearby Pte Ltd, January 2011)

"Sentosa" almost made the Top 30 list, but it stands at #31.

"Orchard" was the top place search in December, but got usurped by the eastern town of Tampines. This could be due to the launch of the town's portal last month.

Heartland Hotties
Estates in the heartlands such as Bedok, Jurong, Hougang and Clementi are popular searches possibly because of a combination of two factors:
  • Lack of familiarity with the estates and navigating within them - the user turns to ShowNearby to find his or her way around.
  • Knowing that there are many (or enough) points of interests in the estates - to travel to, to hang out, to eat at places people often talk about, etc.
We notice in the top 20 place searches, only about 5 figure in the central region of Singapore. The factor of familiarity of the region plays a role here - Singaporeans know how to get around in these popular places.

But when it comes to knowing what is in certain buildings or malls in this region, Singaporeans again turn to ShowNearby to show them the relevant points of interest (POIs) in these buildings - hence the popular searches in "restaurant", "fast food", "cafe" and so on. A dose of location-based service magic for everyone.

Travelling in other (non-central) parts of Singapore, the mobile search patterns are different. After all, how often does a typical Jurong dweller end up in Hougang versus hanging around in Orchard Road? Never fear, ShowNearby's here to help both scenarios.

You live in Sembawang and know there is this special hawker stall in Bedok you'd love to patronise. You might not recall its name in entirety, so you use ShowNearby to find your way there...


And we'll be most glad to know we are of service to you!

4 comments:

SMU Student said...

i never knew such a niao bu sheng dan place like Seng Kang can be so popular.

what about my house at flora road? where does that fall under?

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